Start Your Own Business:

LEARNING OBJECTIVES

The following are the learning objectives students will achieve when they enroll in the course on Start Your Own Business: The Essential Steps.

By the time you complete the course, you will be able to:

• Define practical ways to develop an entrepreneurial mindset, so that you don’t sabotage your success before you even start

• Combine your lifestyle vision and your values to create a business that is true to yourself and keeps you motivated to achieve your dreams.
  
  
• Clarify the business idea which uses your strengths and talents to the fullest, so you will be positioned to serve those who need you and bring in the income you desire.
  
  
• Identify who you want to serve in your business and where you can best help, so that your marketing hits the spot every time and converts to sales.
  
  
• Find a profitable niche that matches your skills, so you only develop products and services which are in demand in your target market.
  
  
• Select the business model that best fits your financial and lifestyle goals, so that you build the business that’s right for you, rather than what’s hot at the moment.
  
  
• Design a viable product or service that can be offered to customers right away to kick-start sales in your business and gain valuable testimonials.
  
  
• Run your legally established business, so that customers are reassured they’re dealing with someone serious and you know you are on the right side of the law.
  
  
• Get the branding basics in place in your new business, so that you communicate your identity in a powerful way that influences buying.
  
  
• Set value-based prices and clearly demonstrate the value of your product or service, so that customers will see the match with their needs and sales will flow.
  
  
• Formulate a marketing plan using online and offline tactics, so you attract enough customers to ensure you achieve your business goals (if not exceed them).
  
  
• Set the date for your launch and plan what needs to happen, so you make sales as soon as you open your doors.
  
  
• Use key metrics to track the progress of your business, so you stay on top of your revenue targets and make sure money is coming in regularly.
  
  
• Set up systems that will increase your efficiency and save you time, so you can stay at the peak of your performance while you’re setting up your business.